Anita Elberse: The Blockbuster Strategy

Please note that this seminar has already taken place. Curious about which seminars are on the calendar?

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Have you ever wondered what it’s like to learn about business the way they do at Harvard? Anita Elberse, Harvard Business School’s only Dutch professor and known as a master case teacher, will bring the famous ‘case-method of learning’ to Holland – and in the process share her ground-breaking insights into:

• What it takes to create hit products;
• How you foster superstars inside your organization (and attract them);
• How you can achieve long-term success, even in the most competitive of markets.

Jumping from Disney, Nike, FC Barcelona, AFC Ajax, and Spotify to Beyoncé, Lady Gaga, Dwayne ‘The Rock’ Johnson, Roger Federer and LeBron James, she will share how blockbusters come about, what today’s superstars did to beat the odds and establish world-class brands, and how you can apply those insights to improve your businesses.

This digital masterclass won’t be a lean-back experience – Harvard classes are highly interactive, so expect to be at the edge of your seat! The masterclass will be moderated by Ben Tiggelaar from our studio in Utrecht.