“The future belongs to those who embrace change before it happens.”

* Expert on Innovation & Technology – Trusted by Google, Apple, Microsoft & more
* Bestselling Author of The Phoenix and The Unicorn, The Day After Tomorrow & others
* Serial Entrepreneur & Board Advisor – Founder of multiple tech startups

Peter Hinssen is a pathological optimist who believes that companies must rethink themselves to thrive in an age of rapid change. With a deep understanding of technological evolution, innovation strategy, and adaptive leadership, he challenges organizations to embrace change before it disrupts them.

As a sought-after expert, Peter brings his insights with clarity, humor, and a sharp eye for what’s next. He has worked with world-leading brands like Google, Apple, Amazon, Accenture, and Microsoft. He also teaches at top institutions such as London Business School and MIT Sloan.

Peter is the bestselling author of five books on business transformation. In The Phoenix and The Unicorn, he explores how companies can reinvent themselves. The Day After Tomorrow shows why long-term thinking is crucial in times of radical innovation. His earlier works, including The Network Always Wins and The New Normal, have helped leaders navigate the digital revolution.

A serial entrepreneur, Peter has built and sold multiple tech startups, with acquisitions by Alcatel-Lucent, Belgacom, and Descartes. As founder of nexxworks, he helps organizations stay ahead in an era of constant change—the Never Normal.

Peter Hinssen will be speaking live on our stage at Amsterdam Business Forum 2025

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