Dr. Jonah Berger (USA)

“With great insight, Jonah Berger removes the cloak of invisibility from powerful sources of influence and resolves fascinating mysteries of human behavior."

— Robert Cialdini

• Scientific Expert in Influence and Language
• Author of 4 global bestsellers, translated into more than 35 languages  
• Trusted advisor to top companies like Apple, Google, and Nike  

Pioneer in Persuasion

Dr. Jonah Berger is a trailblazer in the fields of influence, persuasion, language, and behavior. As a professor at the prestigious Wharton School, his groundbreaking insights into how language can be used to persuade people have earned him worldwide recognition.

Bestselling Author

Berger’s books Invisible Influence, Contagious, Magic Words, and The Catalyst have sold millions of copies across the globe and have been translated into over 35 languages. Companies like Apple, Google, and Nike rely on his expertise to convey their message with clarity and impact.

Scientist with Impact

With more than 80 scientific publications, Berger has made a profound impact on his field. His work is frequently featured in Harvard Business Review, and Fast Company has recognized him as one of the most creative minds in business.

Actionable Insights  

Berger shows how to use the right words to communicate persuasively. Whether you're giving a presentation, motivating your team, or closing a deal, his methods are straightforward, practical, and highly effective.

Impressive Speaker

Jonah Berger has captivated audiences at major conferences like SXSW and Cannes Lions. He combines cutting-edge scientific insights with the ability to simplify complex ideas, making them both accessible and actionable.

"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher."

Jim Collins, author of Good to Great