On September 26th, 2025 Amsterdam Business Forum will return to AFAS Live Amsterdam with the leadership event of the year! We know the date, theme and the first 3 headline speakers.

At Amsterdam Business Forum 2025, we are gathering the world’s top minds to share their insights on Optimistic Leadership. Our confirmed speakers include:

• Simon Sinek, unshakable optimist, author of Start with Why and the Infinite Game
• Neil Pasricha, positive psychology researcher, author of The Happiness Equation
• Sanna Marin, former Prime Minister of Finland, youngest Prime Minister in the world
  

* more speakers will be announced *

Theme 2025 = Optimistic Leadership

In today’s rapidly changing world, we need Optimistic Leadership — leaders who don’t just cope with challenges, but see the opportunities within them. Optimistic leaders welcome new voices, embrace fresh perspectives, and guide their teams through uncertainty with confidence and hope.

Hans Janssen, founder of Amsterdam Business Forum, shares his excitement: “It is our mission to make Amsterdam Business Forum the most impactful leadership event of the year. With world class leadership experts and a top class audience. With this year’s program, we take a gigantic step towards that mission!”

Tickets are on sale now, so get yours fast!

Tickets >>